Rapper Snoop Dogg has been a vocal advocate of weed use since, well, as long as he’s been Snoop. Your first album isn’t called Chronic for no reason. The D-O-Double-G has also found himself in plenty of legal trouble for his habit over the years.

So, it’s not surprising that Dogg has also been active in the promotion of California’s newly-passed recreational marijuana legalization and was one of the first celebrities to comment on this development by taking to Twitter to let his feelings be known;

(Image via Twitter)

(Image via Twitter)

“We just legalized marijuana in Cali. #smokeweedeveryday,” he said, adding a marijuana leaf and smoke plume emoji at the end of his tweet.

Not one to pass up a business opportunity the chron-trapreneur has launched or invested in a variety of cannabis-related ventures including a marijuana delivery service called Eaze, digital media platform Merry Jane, and a brand of cannabis products including flowers, concentrates and edibles called “Leafs By Snoop”.

One of the stranger projects has been a television show with Martha Stewart called Martha & Snoops Potluck Dinner Party, in which the two unlikely friends cook with celebrity guests and make plenty of references to the ganj. (This video shows Snoop with rapper Whiz Kalifa and Seth Rogan, both celebrity tokers).

And yet another project: Producing a new MTV series “Mary + Jane,” about two young women who run a weed delivery service.

Snoop had a September interview with Esquire magazine, where he explained the idea behind this show in more detail, saying;

“With the world going crazy for marijuana and it’s America’s topic of conversation right now, as far as the legalization of it all. The health issues and higher health insurance and the money – it’s making and Denver, Colorado and other parts of the world where it’s becoming legalized. It’s becoming a big business now. It’s good to show the intricacies of some dealers – female dealers – and giving the insight of the underworld before it becomes the over world.”

Dogg is hardly the first to dip a toe into the green waters. Among other celebrities lending their names or investing in cannabis businesses: The Marley family, Whoopi Goldberg, comedian Margaret Cho, Sir Richard Branson, Woody Harrelson and Roseann Barr, Willie Nelson

Expect plenty more news of celebrities joining the weed rush in future months.