Author: Ed Murrieta

Canna-Sports Entrepreneur Courts Tahoe Ski Resorts in an Uphill Quest to Address Pot on the Slopes

  This season’s SnowBomb events, held in San Francisco, San Jose and Sacramento as California voters confronted cannabis legalization, were sponsored by cannabis companies — a first in the snow sports trade shows’ 10-year history despite cannabis’ decades-long presence in the state’s boarding and skiing culture. Still, SnowBomb founder Jim McAlpine is surprised he received the cold shoulder when he offered to advise Tahoe Basin ski resorts on snow sports and cannabis, two cultures McAlpine says go together like peanut butter and jelly. “Cannabis is everywhere,” McAlpine said. “They’re smoking in their cars in the parking lot to the lift...

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